When next you see a logo with a small text and a uniform area, check and you’ll find out that the text (which is smaller) or whatever the object is, will always appear in front and will sure seem to have the border. There are five Gestalt principles which include: 1. The Figure-Ground Principle The figure-ground principle states that “when a smaller shape is surrounded by a larger uniform area, we perceive the smaller object to be in front and have the border.” This effect is used to create a depth for a simple logo, such that there is a deep illusion created as long as the surface is uniform. “Gestalt principles” as a whole is a very broad topic, but we’ll try to explain it in the most basic way. They are essential to the designing of logos.
In Logo design, Gestalt Principles are the basic principles required to create meaning in the visual world. There are seven Gestalt web design principles: Principle of proximity. To a lay man, “Gestalt” is a way of saying something is being seen in its totality, as opposed to seeing it in terms of the components that make it up. You can try to see the more complex arrangement, but it takes more effort your eyes just want to return to the simpler pattern.
“Gestalt” is taken from a German word meaning “form” or “shape”.